So, it’s 4:48am and, per the usual, I’ve barely caught a wink of shut eye. Slept about the usual 3 1/2 hours. I know I have to buy sleepy time tea or some other herbal blah blah to help me slumber, but to tell you the truth — I LOVE working on my art stuff from 10 pm – 7am. The only problem is that I have to stay awake from 7am – 10pm, as well. If it were up to me, I’d do that every night and then sleep during the day, but alas I’m a mere worker among workers and must live in the light of day if I’m to afford living at all.
I’ve been spending these last few nights contacting awesome blog reviewers from the 50 page list I compiled and pitching them my book for review. It’s actually been a blast! I’m 5 pages away from being done. There’s nothing quite like the feeling you get when you’re about to accomplish a goal that will move your artwork deeper into the consciousness of the wide open world.
My artwork (writings & films) are like my children and I only want what’s best for them. I want them to be whole, healthy, and available for experience. Yes, it feels great to create art with integrity that I love, that I’m proud of, and make it available to other people who may be moved, provoked, and comforted by it.
As my granuelita always says (in Spanish), “You want to stir someone’s mind, touch their heart. That’s the pipeline.”
Everyday I kill Tha’ Brass Ring-chase within me — a.k.a. my Ego’s search for validation — a little more, which opens me up to the endless, priceless, fitting possibilities for my works of art.
What I mean by that is: I’m no longer peddling my art toward the general public or the elitist 1%, but toward ITS people … my people. Queers, Latino-Americans, Artists, Feminists, Eccentrics. Hey, if others like random republican football players feel for The Voting Booth After Dark: Despicable, Embarrassing, Repulsive (my book) too, well that’s an added bonus. As Seth Godin states in one of the latest posts from his phenomenal marketing blog:
When was the last time you bought a tie?
“When was the last time you bought a tie?
My guess is not lately.
When you first got a fancy job, you had a tie shortage, and thus attention was paid to ties. You bought “enough for now.” Then you solved the tie problem and moved on.
When you first bought an iPhone, you had an app shortage, so attention was paid to apps. You bought “enough for now.” Then you moved on.
Music might be an exception (buying a new stereo doesn’t often lead to a new music binge). But in general, some external event occurs that creates a fissure, an opportunity, a problem. We search, we buy, we’re done.
The challenge, then, is to develop products that match what the market is looking for, and more important, to overtly and aggressively seek out the people in that situation and ignore the rest. Which is precisely what most marketers large and small are not doing right now.
RELATED: Many marketers I know have a great idea for a product or service that will target a segment of the market that doesn’t know to look for the great idea. For example, you might want to sell a better, easier to use hatchet for women. The problem is that women, long accustomed to never being able to find an axe that they’re comfortable with, have given up looking, perhaps several generations ago.
Alerting a market segment that isn’t looking is a thousand times harder than activating a segment that just can’t wait for your arrival. Since it’s your choice, since the segment is up to you, why not pick one that is itching for you to show up?”
I used to believed that to be truly successful the select 1% — those at “The Top” — had to approve of what I was peddling and be a part of it. They always made it sound as if promoting my artwork to the niche, minority communities — those the art in actuality represented — was a second grade choice, “settling for scraps.”
The more I take my Ego out of the equation of my career, however, the more I realize what a hilarious falsity “The Top 1%” and their definition of worth/worthwhile proves to be! I was hustled!
Who cares about Sundance this, Golden Globes that, Grant Recipient of blah, Pulitzer Prize Winner at Age 3, being Anointed “Enough.” It’s like when People Magazine comes out with their Top 100 lists: 100 best actresses of all time, 100 most beautiful, etc. These subjective check off lists are perpetuated as objective truths …
In Western society, even in the freest of democracies, citizens become imprisoned by the by-laws of Meritocracy.
In other words, we become slaves to the praise and acceptance of those at “The Top,” often sacrificing love for our nuanced identities, our unaccepted “flaws,” in the process. Western society is built upon that culture of COMPARISON, where people constantly have to prove their inherent worth by showing it’s greater than someone else’s through merit. Meritocracy lies at the core of our Capitalistic Society. Exemplified by our tendency to quantify our personal value in numbers. For instance, every bloody effing activity we partake in has to have an Award Show and a 1st place, 2nd place, and 3rd place winner. I mean we even have dog-strutting competitions a.k.a. Dog Shows! Gah!
Consequently, if you’re #1 then I’m automatically #2 or #3 or #30 or #100, which means I’m less than you as a person, artist, success — both numerically and symbolically speaking. We spend our entire lives trying to prove to society, to our family, to ourselves that we’re #1 and therefore “enough.”
… Even the most liberal of us, equalists at heart — people that believe the worth of everyone is inherently equal. We who at our core believe there’s no difference between the value of the company janitor and the company CEO because we understand that the only real difference between the two is how much we personally like them. Yes, even we — who comprehend that bureaucracies are founded upon a completely subjective, biased ratings system — become shackled by the ominous system of cultural governance: Meritocracy. According to Merriam-Webster’s online free dictionary Meritocracy is defined as:
“1: a system in which the talented are chosen and moved ahead on the basis of their achievement.”
“Meritocracy, in the first, most administrative sense, is a system of government or other administration (such as business administration) wherein appointments are made and responsibilities assigned to individuals based upon their “merits”, namely intelligence, credentials and education, determined through evaluations or examinations.…Meritocracy itself is not a form of government, but rather an ideology. Meritocracy itself is frequently confused as being a type of government, rather than correctly as a methodology or factor used in or for, the appointment of individuals to government. Individuals appointed to a meritocracy are judged based upon certain merits which could range from intelligence to morality to general aptitude to specific knowledge. A criticism of this methodology is that  “merit” itself is a highly subjective term, potentially lacking in clarity and therefore open to misuse.…Young’s fictional narrator describes that on one hand, the “stolid mass” or majority is not the greatest contributor to society, but the “creative minority” or “restless elite”. Yet on the other hand, describes that there are casualties of progress whose influence is underestimated and that from such stolid adherence to natural science and intelligence, arises arrogance and complacency. The casualties of this progress described by the phrase “Every selection of one is a rejection of many”.“
“Finally, Buettner says that he has learned that people are happiest when they spend their time and money on experiences, as opposed to objects. He advises taking up an interest in sports or the arts, which will provide longer-term satisfaction than any one purchase. ‘The luster of an experience can actually go up with time,’ he says. ‘So learning to play a new instrument, learning a new language — those sorts of things will pay dividends for years or decades to come.’
When asked about his own happiness level, Buettner admitted that he is incredibly content. After all, he has spent his life in the hot pursuit of adventure and helping others discover how to live longer and smile more. ‘I have always followed exactly what interests me and never really worried about the money,’ he says. ‘And when you think about it, to be able to travel the world … on an expense account and do exactly what interests you, it just doesn’t get much better than that.’ “
Hear the fascinating 6 minute podcast here.
“In my conversation with Barbara Kirshtenblatt-Gimblet, she defines meritocracy as a form of gate-keeping: a way to keep some people in and some people out.…the move away from autonomous art — art that is cut off from any social or communal definitions — is happening whether we like it or not, and is bringing about a very different relationship between artists and the public sphere.
Rejecting the isolationist tendencies of modernism, Richard Shusterman questions the whole enterprise of defining art as a specialized category of objects or activities separate from their influential connection with real life.
Aesthetics can no longer protect itself with a thaumaturgy of ‘formal’ and ‘purist’ values, or a notion of art isolated unto itself, separate from the experience of other things.”
February 19th, 2011 at 3:25 am